[ Tech stack ]
Google Tag Manager
The tag manager that decouples marketing and development.
GTM lets marketing teams add, edit and test their tags (analytics, pixel, conversion) without touching the code. It's a standard when you want to industrialise tracking without saturating dev sprints.
[ Why Google Tag Manager at Dexon ]
What this technology does well, and why we use it.
Typical usage: Marketing tracking, conversion, GDPR server-side tagging.
- 01
Tag deployment without a release: marketing autonomy.
- 02
Server-side Tagging: data quality and compliance.
- 03
Built-in versioning, preview, debug.
- 04
Community templates for every tool.
[ Complementary technologies ]
The building blocks we often mobilise alongside.
A stack rarely exists alone. Here are the technologies Dexon most often pairs with this one, through pipeline habits, usage similarity or internal mastery. Click on a building block to see its scope.
[ Reassurance ]
- 0+
- custom projects delivered
- 30
- engineers, designers, project managers
- 80 %
- from top French schools
- 24 h
- average reply time
[ They trust us ]
More than 100 French and European companies trust us
[ Press ]
They talk about us.
Application and data division.
Nationwide coverage by BFM Business, Le Figaro, Challenges, La Tribune and CNews. An outside reading of our work and our innovations.
